How to do a good job in promoting special offer products for gift companies?
- Introduction: Looking at countless successful promotional cases, besides having a good promotional atmosphere on site, what is more important is actually an awesome product strategy. After all, the original intention of our promotional activities is that customers are willing to buy our products. As for product strategies, there are nothing more than special offers, discounts, buy-one-get-one-free, price-break discounts, gift giving, and so on. Today, let’s first talk about the special offer product strategy.
Today, let’s talk about the strategy of discounted products. In fact, in many promotional activities in the gift industry, we find that many people naturally have the urge to buy when they see discounted products, so the strategy of discounted products is particularly important.
Looking at countless successful promotional cases, besides having a good promotional atmosphere on site, the most important thing is actually an awesome product strategy. After all, the original intention of our promotional activities is that customers are willing to buy our products. As for product strategies, there are nothing more than special offers, discounts, buy-one-get-one-free, price-break discounts, gift-giving, and so on. Today, let’s talk about special offer product strategies. In fact, in the many promotional activities in the gift industry, we have found that many people naturally have the urge to buy when they see special offers, so special offer product strategies are particularly important.
Many friends, when doing promotions, rely solely on their feelings to come up with discounted products without any strategic thinking, resulting in no sense of specials or sales. Based on these situations, let’s first consider: what is the function of discounted products? There are roughly two functions:
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One function is to attract people and gather popularity.
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Another function is to crack down on competitors.
After understanding the role of discounted products, let’s take a look at how to build a discounted product strategy.
Since the first function is to attract people to gather popularity, the price must make people feel genuinely affordable and have a great deal to offer, in order to make people irresistible. For example, discounted eggs, discounted vegetables, discounted fruits, etc. in supermarkets are all product strategies designed to gather popularity. Therefore, when selecting discounted products, we must consider that these products must have these characteristics relative to consumers.
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1. The probability of purchase is relatively high;
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2. The buying crowd is relatively large;
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3. Prices can be easily compare
Only with such products can people tell at a glance whether they are expensive or not, and whether they are on sale at any time. Therefore, we need to analyze and study daily sales data, select products with high sales frequency, large sales volume, and relatively recognized by local consumers as attractive special products, so as to truly gather popularity.